![]() “As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session.” Google reiterated that Chrome’s Incognito mode gives users the choice to browse the internet without the activity being saved to their browser or devices. The company’s lawyers explained in their motion, “Google also makes clear that ‘Incognito’ does not mean ‘invisible,’ and that the user’s activity during that session may be visible to websites they visit, and any third-party analytics or ads services the visited websites use.” Google had sought to have the case thrown out, but last Friday, US District Judge Lucy Koh wrote in her ruling that the company “did not notify users that Google engages in the alleged data collection while the user is in private browsing mode.” The truth about Google incognito mode In June 2020 proposed class-action lawsuit, three consumers alleged the Alphabet Inc.’s unit of tracking and collecting consumer browsing history and other web activity data no matter what safeguards consumers undertake to protect their data privacy. To top it off, Google, in an attempt to kill a lawsuit the company is facing in the US, reiterated that ‘Incognito’ does not mean ‘invisible,’ and that the user’s activity during that session may be visible to websites they visit, and any third-party analytics or ads services the visited websites use. ![]() That is the truth about the search engine’s ‘incognito mode’ - it does not actually mean private browsing as some might have perceived it. Google surreptitiously amasses billions of bits of information daily, about internet users, even if they opt-out of sharing their information.
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